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do i need a website?
Despite the number of web sites already available on the Internet, not all businesses have found their way
online yet. Why is this?
Maybe they are scared of technology or change.
Maybe they think the cost of developing an online offering is beyond their budget.
Maybe they do not know how to get the plan off the ground or who to turn to.
Whatever the reason, these companies are making a huge mistake that is probably costing them more than they could imagine. There are 3 main reasons why every business should have a web site.
Reason 1 - More people are shopping online than ever before
Why do businesses start-up in the first place?
The answer is to make money.
Businesses lacking an online offering are missing out on a massive amount of order potential. In a single year, more than two billion orders are placed through web sites.
Lets take the Christmas shopping period. In 1995 when only the early adapters of technology used e-commerce, consumers spent £75 million worldwide.
By 2007, this amount had grown to £15 billion in the UK alone!! Every year, spending online is increasing much faster than on the high street. Not having an online presence means your business is missing its slice of this very large and expanding pie.
Reason 2 - Customers can buy off you 24/7 from an unmanned outlet
A Web site provides potential and current customers with a more convenient way of interacting with your company.
People want to be able to shop when they are ready to shop, whether that is at 2am on a Monday morning or on Christmas day when they have some gift money.
If your business does not have a website, you are missing out on these extra sales opportunities. You may even start to lose existing customers as they move over to a more accessible online supplier.
Reason 3 - Customers can find you more easily
Many customers do not use the Internet to just shop online; they also use it to locate traditional offline or "bricks and mortar" companies.
Even if your core business does not seem suited to the online environment, without an online presence, many potential customers may not find you.
The Solution to the problem
As a business owner or manager, if you understand what is at stake with the Internet, you will realise that by collaborating with a professional web design and development agency, you can experience first hand why every business should have a web site.